Real’s 2023 Year in Review

Real’s 10-year history is filled with unforgettable moments, and 2023 was no exception. Our growth was off the charts, our company initiatives were monumental, our tech was groundbreaking, and our agent community and collaboration were stronger than ever.

Real Agent Spotlight: Gio Ruiz: Raising the Real Estate Bar in San Diego

With over 26 years of local insight and a diverse professional background, Giovanni "Gio" Ruiz is a vibrant force in San Diego's real estate scene. A graduate from California State University San Marcos, Gio's experience in hospitality to biotech has uniquely positioned him as a standout real estate professional. And now his dynamic skill set coupled with Real’s tech and culture have become the perfect recipe for his business.

Real Agent Spotlight: Maureen Nguyen - Real Estate Success, Finding Culture, and Captivating Storytelling Content

Maureen Nguyen, a noteworthy Real agent hailing from Clermont, Florida, is making her mark in Central Florida real estate while actively demonstrating Real’s values and focusing on what it means to be a part of Real’s community.

Real Agent Spotlight: Rick Lee - A Creative Force Elevating Real Estate

In our ongoing Agent Spotlight series, we're excited to introduce you to an Orange County, California native whose passion for real estate is as vibrant as the communities he serves. Meet Rick Lee, a Real agent whose roots run deep in The Golden State. With a keen understanding of the area’s distinctive neighborhoods, Rick brings an innovative approach and creative flair to his business and makes real estate look easy with his true local insight. 

Real Agent Spotlight: Amanda Phillips - Where Passion Meets Real Estate

If you've ever wondered what drives someone to become a real estate agent, look no further than Amanda Phillips. For Amanda, it's all about her love for houses and her desire to help people find their dream homes. With 16 years of experience in the industry, she's turned her passion into a successful career, assisting countless individuals in making their real estate dreams come true. 

Real Agent Spotlight: Michele Bellisari - More Than A Realtor

Today, we're shining a well-deserved spotlight on a truly special agent within the Real community: Michele Bellisari. Michele isn't just a seasoned Realtor serving the Fort Lauderdale, Boca Raton and Palm Beach area; she's the sparkling heart and soul behind #SoooBoca Lifestyle & Media and one of Real’s standout agents. 

Real Welcomes Its First Team in the Southeast Philadelphia Marketplace

The Artisan Group is a collective of top realtors who believe real estate craftsmanship, care for community, and local expertise combined with innovative business processes and technology are the key pillars to a successful, forward-thinking agency. Currently home to 20+ agents and producing close to 100 million in revenue annually, the team chose to make the move to Real in summer 2023 because they saw the company as the most agent-centric brokerage. 

Real CEO Tamir Poleg takes 2023 Inman 'Innovator of the Year' award

The Real Brokerage founder Tamir Poleg and his executive team walked away with Inman Innovator Award's highest honor, thanks to their amazing strides in tech and recruiting.

Real Brokerage CTO: AI 'Useless Without Proprietary Data'

Like so many of its peers in proptech, The Real Brokerage has plowed into artificial intelligence, announcing in May its own GPT integration, or Chat Generative Pre-Trained Transformer, the same type of tech powering the well-known ChatGPT. The brokerage is calling its bot Leo.

The Speicher Group leaves Long & Foster for The Real Brokerage

The McLean-based group, led by Peggy Lyn and Chris Speicher, includes 15 agents and has been one of Long & Foster’s top-producing firms, counting more than 100 years of combined real estate experience and $1 billion in career sales. Across 2022, the Speicher Group said it closed more than 200 real estate transactions valued at more than $100 million.

Las Vegas’ Number One Female Agent Joins Real for Massive Growth Opportunities

Las Vegas is not an easy nut to crack. Real estate teams looking to dominate the market there have to understand the exact details of the bustling city known for its sprawling tourist attractions and extravagant lifestyle. As Nevada veterans that consistently rank amongst the top 25 agents in all of the Vegas area, duo Jillian and Daryl have built an incredible 20-agent strong team that’s sold nearly $1B in homes. 

With 'Leo' Launch, Real Brokerage Leverages GPT

The Real Brokerage is using GPT to assist agents and brokers in their use of reZEN, the company's deal software. The tool tagged 'Leo' will be leveraged as an ever-present concierge.

Jim Black Group Joins The Real Brokerage for the Agent-Led Experience

After 10 years of building a thriving team across Rhode Island, Massachusetts and Connecticut, Jim Black, Founder of the Jim Black Group, brings his 17-person team to Real. Jim and his team bring a growth mindset to the three-state coverage area, where they focus on strong relationships—both with their clients and their communities.

Meet Leo: The Real Brokerage’s New AI Assistant

The Real Brokerage is getting in on the artificial intelligence action. The brokerage is launching Leo, an AI-powered assistant that will be integrated with Real’s proprietary transaction management platform, reZEN, to act as a 24/7 concierge to its agents and brokers throughout the U.S. and Canada, according to an announcement on Wednesday.

Real Brokerage Expands into Delaware, adds Top-Producing Teams

The Real Brokerage has announced its expansion into Delaware, bringing its presence throughout the Eastern Seaboard. Real estate broker Ray Petkevis has been named the principal broker in Delaware.

Real Brokerage CEO: 'At times like these, new leaders are crowned'

The Real Brokerage founder Tamir Poleg shares how his rapidly growing business scooped up so much market share last year against the odds — and what the market holds in the days ahead

Using Video to Boost Your Brand on Social Media: How-to Guide

The power of video is staggering. According to the Cisco Report, 80% of all internet traffic was forecasted to be video content. That is a mind-blowing statistic to those looking to boost their brand online. And, if you’re not taking advantage of it already, it’s also a mind-blowing difference-maker.

The Most Important Thing Real Estate Agents Should Do Every Day

Today, homeowners and home buyers have options. Whether it’s the neighborhood they’re searching for, the color of their open house signs, or even the type of loan they’re looking for—your clients are flooded with questions and answers constantly altering the path they’re on when it comes to working with you as their agent.

The Gerdes Team opens new doors to growth with Real partnership

In the early days of the global pandemic, husband and wife partners Phil and Victoria Gerdes were setting the stage for a dynamic real estate powerhouse that would become one of the District of Columbia, Maryland, and Virginia (DMV) region’s top-performing teams. Recognizing a market shift and wanting to mitigate risk as they built their team, they focused on opening up avenues of growth that allowed them to keep their central focus on the quality of service brought to clients and agents alike. 

The Ventre Team Brings their Client-Focused Flair to Real

Sal Ventre began his career in 2012, selling homes along the Jersey Shore and winning multiple awards before starting his luxury-focused team just six years later. Now home to 15 agents, The Ventre Team is expanding into Southern Florida to continue building strong relationships and treating every client like family, no matter their price point.

Monterey’s ‘The C Group’ Sets their Course for Growth with Real

Social Video-focused Gillette Group Joins The Real Brokerage

Shannon Gillette started selling new homes in 2006 and quickly became one of the top new home sales consultants in the country. In 2014, she began her career in resale and soon after began to focus on making video a significant part of her business strategy. In 2020, she formed the Arizona-based Gillette Group, which closed approximately $80 million in real estate transactions within the last year.

Northeastern Team Brings their Authentic Selves to Real

After building their careers in the hospitality industry, Team Leaders Jeremiah Kobelka and Pip Haxby-Thompson came together to form The JFKLiving Team, 16 agents and growing dedicated to supporting clients in New Jersey and Pennsylvania.

The Real Brokerage Welcomes Canada-based VIMA Realty

Real is excited to welcome VIMA Realty to its growing base of Canadian agents. VIMA is home to 12 agents and serves homebuyers and sellers in Edmonton and Calgary, Alberta and Vancouver, British Columbia. The team successfully closed $39 million in transactions in 2021 and is on track to surpass that number this year, closing just over $37 million in transactions year-to-date.

This All-Female Team Thrives on This One Key Marketing Strategy

Never underestimate the power of word-of-mouth referrals. Elizabeth McNally, founder of The Elizabeth McNally Real Estate Collective, will be the first to tell you that. Especially in times of uncertainty, establishing trust and ensuring that you’re creating the best possible experience for clients will always be one of the most powerful forms of marketing. 

The Enclave Way Joins The Real Brokerage

We are excited to announce that The Enclave Way recently joined The Real Brokerage.

Metro West Joins The Real Brokerage

Real is happy to announce that Denver-based real estate team Metro West has officially joined the brokerage. Led by founder Ken Blevins, Metro West had $91 million in transaction volume and 177 units closed from the previous 12 months. 

Using Social Media to Stay Ahead of the Potential Market Shift

Whispers of a potential market shift have taken the spotlight in recent months, but that’s not stopping our agents from staying optimistic. For New York-based real estate agent Monica Soyemi, she’s not letting a potential market shift get in her way of obtaining new leads.

How to Launch Your Real Estate Newsletter

News alert! Email marketing is not dead. Email predates text messaging and social media, but it still is cost-effective part of a successful marketing strategy.

Journey of Self-Discovery Leads Agent to Advocacy through Real Estate

Seven years ago, Tamara Burch was committed to her career working as a C-suite Executive with a local non-profit organization, but things changed when she felt compelled to reach for a higher purpose and to begin her adventure as an entrepreneur.

Please Welcome the RealtyCrunch Team to Real

This morning Real announced the acquisition of "business assets and intellectual property of RealtyCrunch Inc."Here's what's most exciting about the news

Real Home Buyer Analysis for Q4 – Download eBook

According to leading reports, the rest of Q4 will likely remain a seller's market. So if you’re a buyer’s agent, it’s imperative you act fast and be aggressive.

Real Expands to Alaska with Top Real Estate Team and Agents

The Real Brokerage Inc. (TSXV: REAX) (OTCQX: REAXF) ('Real'), a national, technology-powered real estate brokerage in the United States, is expanding to Alaska.

Real’s public listing marks a new chapter in our journey

After months of hard work, The Real Brokerage Inc. (the parent company of Real Broker LLC* as well as our other entities who operate brokerages) is now a publicly traded company listed on the TSXV (Toronto Stock Exchange - Venture) and started trading under the ticker symbol: REAX.

Spotlight: Wendy Matthews' Path from Corporate Marketer to Realtor

When Wendy Matthews talks about her work in real estate, she describes not a job but a calling. Her passion and experience help produce many happy endings for her clients in San Diego’s notoriously tight market.

The Barocio Group Joins the Real Brokerage

Real is happy to announce that the Barocio Group of Bay Area Realtors has joined the Real family. This team, led by Silvano Barocio, Real is happy to announce that the Barocio Group of Bay Area Realtors has joined the Real family. This team, led by Silvano Barocio, closed $60 million in volume, $1.3 million in revenue, and helped find properties for 117 families in 2021.

The Brand Realty Group Joins The Real Brokerage

The Real Brokerage Inc., an international, technology-powered real estate brokerage, today announced that The Brand Realty Group, based in San Diego, California, is joining its growing network of agents.

The Real Brokerage Inc. Opens in Mississippi

South Mississippi Area Real Estate Broker Aritt Davis Named Principal Broker

The Real Brokerage Broadens to Wisconsin

The Real Brokerage Inc. (Real) (TSXV: REAX) (OTCQX: REAXF), a national, technology-powered real estate brokerage in the United States, today announced its expansion to Wisconsin with the addition of a leading real estate group, Inventure Realty Group, and other top agents in the Madison and Milwaukee metro areas.

Top Toronto Real Estate Team North Group Joins Real

Real is happy to announce that North Group has joined the Real family. Led by Founder Amy Youngren, the brokerage had over $200 million in sales in 2021, with nearly one billion dollars in sales since the company started in 2017. They are in the top 1% of the Toronto Real Estate Board, help an average of 300 clients every year, and were awarded ‘Most Innovative Real Estate Team’ by Inman.

What the Market Looks Like in NYC – And How to Win a Bidding War

It’s no secret that New York City has undergone extreme changes throughout the last few years—especially when it comes to real estate. But for seasoned agent Cynthia Peacock, she finds that building relationships—in both good and bad times—is the best way to navigate through uncertain times.

Women's History Month: How Terri Repetto Got Into Real Estate

In honor of Women’s History Month, we wanted to tell the stories of Real women. Each week, we’ll be posting a new, in-depth look into the life of a Real agent and the career path that led her to the Real community.