Real’s 2023 Year in Review
Real’s 10-year history is filled with unforgettable moments, and 2023 was no exception. Our growth was off the charts, our company initiatives were monumental, our tech was groundbreaking, and our agent community and collaboration were stronger than ever.
Real Agent Spotlight: Gio Ruiz: Raising the Real Estate Bar in San Diego
With over 26 years of local insight and a diverse professional background, Giovanni "Gio" Ruiz is a vibrant force in San Diego's real estate scene. A graduate from California State University San Marcos, Gio's experience in hospitality to biotech has uniquely positioned him as a standout real estate professional. And now his dynamic skill set coupled with Real’s tech and culture have become the perfect recipe for his business.
Real Agent Spotlight: Maureen Nguyen - Real Estate Success, Finding Culture, and Captivating Storytelling Content
Maureen Nguyen, a noteworthy Real agent hailing from Clermont, Florida, is making her mark in Central Florida real estate while actively demonstrating Real’s values and focusing on what it means to be a part of Real’s community.
Real Agent Spotlight: Rick Lee - A Creative Force Elevating Real Estate
In our ongoing Agent Spotlight series, we're excited to introduce you to an Orange County, California native whose passion for real estate is as vibrant as the communities he serves. Meet Rick Lee, a Real agent whose roots run deep in The Golden State. With a keen understanding of the area’s distinctive neighborhoods, Rick brings an innovative approach and creative flair to his business and makes real estate look easy with his true local insight.
Real Agent Spotlight: Amanda Phillips - Where Passion Meets Real Estate
If you've ever wondered what drives someone to become a real estate agent, look no further than Amanda Phillips. For Amanda, it's all about her love for houses and her desire to help people find their dream homes. With 16 years of experience in the industry, she's turned her passion into a successful career, assisting countless individuals in making their real estate dreams come true.
Real Agent Spotlight: Michele Bellisari - More Than A Realtor
Today, we're shining a well-deserved spotlight on a truly special agent within the Real community: Michele Bellisari. Michele isn't just a seasoned Realtor serving the Fort Lauderdale, Boca Raton and Palm Beach area; she's the sparkling heart and soul behind #SoooBoca Lifestyle & Media and one of Real’s standout agents.
Real Welcomes Its First Team in the Southeast Philadelphia Marketplace
The Artisan Group is a collective of top realtors who believe real estate craftsmanship, care for community, and local expertise combined with innovative business processes and technology are the key pillars to a successful, forward-thinking agency. Currently home to 20+ agents and producing close to 100 million in revenue annually, the team chose to make the move to Real in summer 2023 because they saw the company as the most agent-centric brokerage.
Real CEO Tamir Poleg takes 2023 Inman 'Innovator of the Year' award
The Real Brokerage founder Tamir Poleg and his executive team walked away with Inman Innovator Award's highest honor, thanks to their amazing strides in tech and recruiting.
Real Brokerage CTO: AI 'Useless Without Proprietary Data'
Like so many of its peers in proptech, The Real Brokerage has plowed into artificial intelligence, announcing in May its own GPT integration, or Chat Generative Pre-Trained Transformer, the same type of tech powering the well-known ChatGPT. The brokerage is calling its bot Leo.
Family-focused SGG Real Estate Group Joins Real
Real estate is woven into the fabric of the Banipal family. Growing up, Gary Banipal watched his father, Sunny, create memories for people as a leading Calgary real estate agent. For the past 20 years, Sunny has ranked among the top Calgary agents while also establishing strategic relationships with city developers and builders to serve as a more comprehensive resource for his clients.
6 Key Referral Strategies to Help Grow Your Real Estate Business
Referrals are a powerful tool in the real estate industry, arguably the most powerful. Without them - you rely solely on marketing yourself. In an industry based on trust and respect, there is no better channel to hear it from than your own clients.
How to Create a One-Page Business Plan That Actually Works
A business plan is a critical document for any entrepreneur. And as an agent, that’s you! Think - would you begin anything in your life without a plan? However, creating this plan can be daunting, especially for those in the real estate industry who are focused on closing deals and generating revenue. Luckily, a one-page business plan can provide a simple yet effective solution. In this blog post, we'll outline the steps to create a one-page business plan for anyone in the real estate industry.