Congratulations to the 2024 Marketing Leaders

June 12, 2024

Honoring 50 of the most creative and influential marketers in housing

This article originally appeared in Housingwire on June 3rd, 2024

HousingWire’s 2024 Marketing Leaders award recognizes the most creative and influential marketing minds in the housing economy. This year’s winners have demonstrated exceptional creativity, strategic thinking, and the ability to adapt in a rapidly-evolving landscape. Their innovative campaigns have captivated audiences, elevated brand visibility, and ultimately driven measurable results. This year, 50 winners were selected. Take a look at the full list of winners below.

Chief Marketing Officer

Real’s mission is to revolutionize the real estate transaction by empowering agents with advanced technology and unparalleled support — and Dre Madden takes the mission to heart. She is a visionary leader who has built a small but mighty marketing team and strong internal relationships that allow her to drive impactful change. In the 18 months that Madden has been with Real, she has transformed the company’s external marketing, brand and communications, and strengthened Real’s agent community through a regular cadence of in-person and virtual educational and networking events.

Real is the fastest growing publicly traded brokerage, an environment that Madden has experience in, and one in which she excels. She led the marketing efforts at StubHub and Rodan & Fields during both companies’ highest growth moments, where it was important to scale and implement processes to help sustain growth. She has successfully used this experience to help Real grow. 

Over the past year, Madden led a brand refresh that culminated in an elevated, bold and consistent look across all of the company’s marketing channels from agent signage, property flyers and business cards to a new corporate website. The work included modifying the Real logo, introducing new colors and brand positioning as the real estate experience company, which communicates Real’s vision to simplify life’s most complex transaction by creating a simple solution that combines every touchpoint in the home buying and selling process into a single, seamless experience. In conjunction with the brand update, Madden introduced a new visual system based on brackets that represent the blueprint of a home, making the Real brand fresh, cutting-edge and distinguishable anywhere. She also launched the company’s first Marketing Center that gives agents easy access to templates and other marketing materials.

Congratulations to this year’s honorees!

Name Job Title Company Name
Alec Hanson Chief Marketing Officer loanDepot
Amit Kulkarni Chief Marketing Officer Bright MLS
Andrew Strickman Chief Marketing Officer New American Funding
Brad Sivert Chief Marketing Officer – Head of Marketing & Growth Tavant
Bradley Nelson Chief Marketing Officer Sotheby's International Realty
Bridget McKinley Assistant Vice President, Digital Marketing United Wholesale Mortgage
Charles Alexander Vice President, Director of Marketing Four Seasons Sotheby's International Realty
Christie Clark Director of Marketing Berkshire Hathaway HomeServices Florida Properties Group
Christina Panos Chief Marketing Officer The Corcoran Group
Corey Shelton Chief Marketing Officer Atlantic Coast Mortgage
Corey Trujillo Marketing Leader | Chief Maven American Financial Network | Synergy Maven
Courtney Dodd Head of Marketing Floify
Courtney Ray Executive Vice President, Marketing & Communications Opteon
David Marine Chief Marketing Officer, Anywhere Franchise Brands Anywhere Real Estate
Erica Goodwin Senior Vice President of Marketing First Heritage Mortgage
Greg Goyne Chief Marketing Officer Xome
Haley Parker Chief Brand Officer Fairway Independent Mortgage Corporation
Heather Zeller Vice President, Marketing Veros Real Estate Solutions (Veros)
Jake Fehling Chief Marketing Officer Movement Mortgage
James Polinori Chief Marketing Officer Geneva Financial
James Schnars Chief Marketing Officer John R. Wood Christie's International Real Estate
Jana Setterberg Vice President, Marketing Consolidated Analytics
Jane Hood Head of Marketing FoxyAI
Jennie Craig Vice President, Marketing Solidifi
Jennifer Leonard Chief Marketing Officer AIME
Julie Wink-Davis Executive Vice President, Marketing and Strategic Sales Xactus
Kara Taylor Chief Marketing Officer ATTOM
Kathy Forrester Chief Marketing Officer Premier Sotheby's International Realty
Kelea Youngblood Chief Marketing Officer Austin Board of Realtors
Kelly Gill Senior Vice President, Marketing and Advertising Motto Franchising
Kristie Stegen Chief Brand and Communications Officer CoreLogic
Laura Byrum Vice President, Mortgage Marketing Director FirstBank Mortgage
Lauren Blackburn Director of Marketing American Financial Resources
Lindsay Listanski National Vice President of Field Marketing Coldwell Banker Realty
Matthew Cluney Chief Marketing Officer Newrez
Olivia Mariani Chief Marketing Officer Curbio
Preeti Agarwal Vice President, Marketing & Advertising Sun West Mortgage Company
Rachel Keohan Chief Marketing Officer Hometap
Rob Cook Vice President & Chief Marketing Officer Discover Home Loans
Robin Clayton Director, Digital Lending and Marketing Paramount Residential Mortgage Group
Samantha MacKendrick Head of Marketing Polly
Sara Holtz Chief Marketing Officer Optimal Blue
Stefan Sowder Director of Brand Marketing Sagent
Trey Rigdon Vice President of Marketing and Branding Summit Funding
Victoria Keichinger Vice President, Head of Marketing Century 21 Real Estate
Wendy Forsythe Chief Marketing Officer eXp Realty
Wes Horbatuck Vice President of Marketing Dark Matter Technologies

Written by: Lesley Collins